The Impact of Chasless Society and Financial Technology on the Consumptive Lifestyle of Students of the University of Muhammadiyah Palu
Keywords:
Cashless Society, Financial Technology, Consumptive Lifestyle, Students
Abstract
This study aims to analyze the effect of Cashless Society and Financial Technology on the consumptive lifestyle of students at Universitas Muhammadiyah Palu. This research employs a quantitative approach using multiple linear regression analysis. The sample consists of 246 students selected through a specific sampling technique. Data were collected questionnaires and analyzed using simultaneous testing (F-test) and partial testing (t-test). The findings reveal that, simultaneously, Cashless Society and Financial Technology have a significant effect on students' consumptive lifestyle. However, partially, Cashless Society does not have a significant effect, whereas Financial Technology has a significant influence on the consumptive lifestyle. These results indicate that ease of access, service flexibility, and fintech features such as paylater and digital promotions are more dominant in driving consumptive behavior compared to non-cash payment systems. In conclusion, Financial Technology is identified as the primary factor influencing students' consumptive lifestyle in the digital era. Therefore, enhancing financial literacy is essential to ensure that the use of financial technology can be managed wisely.
References
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Talib, A. N., & Feng, C. J. (2022). Stimulus-Organism-Response (S-O-R) Model in the Context of E-commerce Impulsive Buying Behavior. Frontiers in Psychology, 13, 834567.
Che, W., Zhou, Z., & Lee, M. K. (2024). The influence of social media on purchase intention: The role of social comparison and FOMO. Journal of Retailing and Consumer Services, 78, 103456.
Rajindra, & Haris Abd Kadir. (2019). Analysis of Social Networks as a Media for Entrepreneurial Interest for Students of the University of Muhammadiyah Palu. Journal of Sinar Manajemen, 6(2).
Rahmatika Sari. (2021). The Effect of Paylater Use on Impulse Buying Behavior of E-Commerce Users in Indonesia. Journal of Business and Investment Research, 7(1), 44.
Aulia Gita Safitri, Dwi Adeati, Annisa Azzahro, & Ruly Habibah Al Ihsani. (2022). The Influence of E-Wallet on Consumptive Behavior of Students of the Faculty of Economics, State University of Semarang. Journal of Potential, 1(1), 45-54.
Alyshya, Hinny, & Rohmatina. (2024). Analysis of the Development of Cashless Technology in Gen Z Among South Surabaya Students. Journal of the National Seminar on Social Sciences.
Kuswanto, Sepha, & Hidayatul. (2024). The Influence of Financial Technology and Financial Management on Student Consumptive Behavior (Case Study at the University of Jambi Class of 2019-2020). Journal of Economic Education (JUPE), 12(2).
Rasmi Nur Anggraeni, et al. (2024). Digital Financial Literacy as an Effort to Increase Women's Knowledge of MSME Development at the Sungai Buloh Learning Studio Malaysia. Arunika: Journal of Community Service, 3(1), 11-18.
Sri Haryani, et al. (2024). The Impact of Digital Financial Technology Investments on Indonesian MSMEs' Financial Performance. EUDL (European Union Digital Library).
Schomburgk. (2024). Payment Friction Theory and Consumer Behavior.
Ahn, J., & Nam, Y. (2022). The impact of mobile payment on consumer behavior.
Aryadipura. (2025). The Effect of E-Wallet on Student Impulse Purchases.
Rahmawati, & Sari. (2024). FinTech and Consumptive Tendencies through Paylater Features.
Venkatesh, V., Morris, M. G., Davis, G. B., & Davis, F. D. (2003). User acceptance of information technology: Toward a unified view. MIS Quarterly, 27(3), 425–478. (Quoted in technology acceptance theory).
Setiawan. (2024). Frictionless Consumption Theory.
Adiani, Aprianingsih, & Purwanegara. (2025). Reference titles related to Cashless Society and its Indicators. (Quoted in Framework of Thought).
Sugiyono. (2018). Quantitative, Qualitative, and R&D Research Methods. Bandung: Alfabeta.
Sugiyono. (2021). Quantitative, Qualitative, and R&D Research Methods. Bandung: Alfabeta.
Sari, I. P. (2020). Analysis of the impact of paylater services on students' online shopping behavior. Journal of Economics, Business & Entrepreneurship, 14(2), 88-97. (Quoted in Hypothesis justification).
Hamzah, A. (2023). The Influence of Financial Technology on Changes in the Consumptive Lifestyle of Urban People in Jakarta. Journal of Service Management and Marketing, 16(1), 45-60. (Quoted in Hypothesis justification).
Hidayat, A., & Nugroho, B. (2024). The influence of financial technology on the consumptive behavior of the younger generation in the digital era. Journal of Digital Economy and Finance, 5(1), 45–58.
Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Pearson Education Limited.
Lestari, D., Pratama, R., & Sari, M. (2023). The effect of the use of financial technology on the frequency of people's transactions. Indonesian Journal of Management and Business, 9(2), 120–135.
Prelec, D., & Loewenstein, G. (1998). The red and the black: Mental accounting of savings and debt. Marketing Science, 17(1), 4–28.
Putri, A., & Rahmawati, S. (2022). The effect of e-wallet use on student consumptive behavior. Journal of Modern Economics and Finance, 4(2), 89–102.
Rahman, M., Fauzi, A., & Hadi, S. (2022). The influence of digital financial applications on people's consumptive behavior. Journal of Economics and Development, 6(1), 33–47.
Sari, D., Utami, N., & Kurniawan, F. (2023). The effect of digital payments on impulsive buying behavior in the millennial generation. Journal of Business and Management Research, 10(1), 55–68.
Wijaya, R., & Kusuma, A. (2024). The influence of the paylater feature on the consumptive lifestyle of the younger generation. Journal of Digital Finance and Banking, 3(1), 12–25.
Soenjoto, I. P., & Mahmudah, U. (2023). Fintech and Financial Behavior of the Young Generation in Indonesia. Journal of Accounting and Finance, 25(1), 50-65.
Databoks Katadata. (2024). Electronic Money Transaction Volume and Value (Jan 2021–Aug 2024). Accessed from https://databoks.katadata.co.id
Bank Indonesia. (2024). Indonesia's Digital Economy Framework: Towards Sustainable Financial Inclusion. Jakarta: Bank Indonesia.
Zhou, T., & Lee, M. K. (2023). Instant Gratification and Impulsive Consumption in the Digital Age. Journal of Business Research, 158, 113645.
Al-Saedi, K., Al-Emran, M., Ramayah, T., & Abusham, E. (2020). Developing a new model for digital payment adoption. Journal of King Saud University - Computer and Information Sciences.
Yuannisa, R., et al. (2023). The Effect of Cashback and Discount Promotions on Impulsive Shopping Behavior of Digital Wallet Users. Journal of Management and Business Research, 18(2), 210-225.
Financial Services Authority (FSA). (2022). National Survey on Financial Literacy and Inclusion. Jakarta: OJK.
Zulfaturrohmah, A., et al. (2023). Financial Literacy and Student Consumptive Behavior in the Digital Economy Era. Journal of Economics, 19(1), 120-135.
Van Horne. (2022). Fundamentals of Financial Management.
Brigham. (2023). Financial Management: Theory and Practice.
Gitman. (2023). Principles of Managerial Finance.
Stiglitz. (2022). Economics of Price Fluctuation and Market Dynamics.
Ehrhardt. (2022). Corporate Finance: A Focused Approach.
Chen, et al. (2024). Integration of Financial Management and Corporate Strategy./8n8[
Kumar. (2023). Financial Management in the Era of Digital Transformation.
Ross, et al. (2023). Corporate Finance.
Mature. (2023). International Financial Management.
Zhang. (2024). Sustainable Financial Management.
Brown, et al. (2023). Sustainable Finance and SDGs.
Stulz. (2022). Risk Management and Financial Institutions.
Anderson. (2024). Digital Financial Management: Technology and Data Analysis.
Baker. (2023). Behavioral Finance: Psychology in Financial Decision Making.
Allen, et al. (2022). Public Financial Management and Accountability.
Shapiro. (2023). Multinational Financial Management.
Bender. (2023). Strategic Financial Management.
Karyoto. (2018). Financial Management: Concept and Implementation.
Fahmi, Irham. (2015). Introduction to Financial Management. Bandung: Alfabeta.
Sutrisno. (2017). Financial Management Theory, Concepts and Applications. Yogyakarta: Econsia.
Ahmad Wahyudin, et al. (2025). Operational Efficiency and Transparency of the Financial System in the Digital Era.
Aldy Agustian, et al. (2024). Financial Inclusion and Access to Capital through FinTech Platforms.
Daffa Muzain Hanami, Mutia Afrianti, & Niken Azzahra. (2024). Technology-Based Personal Financial Management.
Afrida Putritama. (2021). Analysis of Financial Behavior and Sustainable Intentions in the Use of FinTech.
E-Journal Raden Intan. (n.d.). Risk Management and Regulatory Compliance.
Princess, & Sari. (2021). Digital Service Innovation and Service Quality of Public Organizations.
Ramadhani. (2022). Digital Service Innovation and Financial Sector Operational Effectiveness.
Wicaksono, & Pratama. (2023). Innovative E-Wallet Services and Consumption Behavior of the Young Generation.
Nugroho, et al. (2024). Innovative Services and Student User Engagement.
OECD. (2022). The Future of Payments in a Digital World. Paris: OECD Publishing.
Diputra, G. N. W., Zen, A., & Hasanah, N. (2023). Adoption of E-wallets among Students: An Analysis of Driving Factors Based on the UTAUT2 Model. Journal of Information Technology and Computer Science, 10(4), 789-798.
Permana, & Apriani. (2025). Cashless Society: Digital Economy Transformation and Consumer Behavior.
Silvia Ekasari, Mira Hastin, Sabrina Hakim, Pristiwanto Bani, & Ita Suryanita Supyan. (2024). Financial Technology: Transformation of Digital Financial Services.
Financial Services Authority (FSA). (2023). Report on Fintech Development in Indonesia in 2022. Jakarta: Financial Services Authority.
Hermawan, S., Azizah, N., Mulyadi, A., & Arista, S. W. (2025). Consumptive Lifestyle: Economic and Psychological Perspectives.
Lestari, S., & Ningsih, R. (2022). Consumptive Lifestyle in the Digital Era: A Consumer Psychology Perspective. Psychohumanities: Journal of Psychological Research, 7(1), 85-98.
Talib, A. N., & Feng, C. J. (2022). Stimulus-Organism-Response (S-O-R) Model in the Context of E-commerce Impulsive Buying Behavior. Frontiers in Psychology, 13, 834567.
Che, W., Zhou, Z., & Lee, M. K. (2024). The influence of social media on purchase intention: The role of social comparison and FOMO. Journal of Retailing and Consumer Services, 78, 103456.
Rajindra, & Haris Abd Kadir. (2019). Analysis of Social Networks as a Media for Entrepreneurial Interest for Students of the University of Muhammadiyah Palu. Journal of Sinar Manajemen, 6(2).
Rahmatika Sari. (2021). The Effect of Paylater Use on Impulse Buying Behavior of E-Commerce Users in Indonesia. Journal of Business and Investment Research, 7(1), 44.
Aulia Gita Safitri, Dwi Adeati, Annisa Azzahro, & Ruly Habibah Al Ihsani. (2022). The Influence of E-Wallet on Consumptive Behavior of Students of the Faculty of Economics, State University of Semarang. Journal of Potential, 1(1), 45-54.
Alyshya, Hinny, & Rohmatina. (2024). Analysis of the Development of Cashless Technology in Gen Z Among South Surabaya Students. Journal of the National Seminar on Social Sciences.
Kuswanto, Sepha, & Hidayatul. (2024). The Influence of Financial Technology and Financial Management on Student Consumptive Behavior (Case Study at the University of Jambi Class of 2019-2020). Journal of Economic Education (JUPE), 12(2).
Rasmi Nur Anggraeni, et al. (2024). Digital Financial Literacy as an Effort to Increase Women's Knowledge of MSME Development at the Sungai Buloh Learning Studio Malaysia. Arunika: Journal of Community Service, 3(1), 11-18.
Sri Haryani, et al. (2024). The Impact of Digital Financial Technology Investments on Indonesian MSMEs' Financial Performance. EUDL (European Union Digital Library).
Schomburgk. (2024). Payment Friction Theory and Consumer Behavior.
Ahn, J., & Nam, Y. (2022). The impact of mobile payment on consumer behavior.
Aryadipura. (2025). The Effect of E-Wallet on Student Impulse Purchases.
Rahmawati, & Sari. (2024). FinTech and Consumptive Tendencies through Paylater Features.
Venkatesh, V., Morris, M. G., Davis, G. B., & Davis, F. D. (2003). User acceptance of information technology: Toward a unified view. MIS Quarterly, 27(3), 425–478. (Quoted in technology acceptance theory).
Setiawan. (2024). Frictionless Consumption Theory.
Adiani, Aprianingsih, & Purwanegara. (2025). Reference titles related to Cashless Society and its Indicators. (Quoted in Framework of Thought).
Sugiyono. (2018). Quantitative, Qualitative, and R&D Research Methods. Bandung: Alfabeta.
Sugiyono. (2021). Quantitative, Qualitative, and R&D Research Methods. Bandung: Alfabeta.
Sari, I. P. (2020). Analysis of the impact of paylater services on students' online shopping behavior. Journal of Economics, Business & Entrepreneurship, 14(2), 88-97. (Quoted in Hypothesis justification).
Hamzah, A. (2023). The Influence of Financial Technology on Changes in the Consumptive Lifestyle of Urban People in Jakarta. Journal of Service Management and Marketing, 16(1), 45-60. (Quoted in Hypothesis justification).
Hidayat, A., & Nugroho, B. (2024). The influence of financial technology on the consumptive behavior of the younger generation in the digital era. Journal of Digital Economy and Finance, 5(1), 45–58.
Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Pearson Education Limited.
Lestari, D., Pratama, R., & Sari, M. (2023). The effect of the use of financial technology on the frequency of people's transactions. Indonesian Journal of Management and Business, 9(2), 120–135.
Prelec, D., & Loewenstein, G. (1998). The red and the black: Mental accounting of savings and debt. Marketing Science, 17(1), 4–28.
Putri, A., & Rahmawati, S. (2022). The effect of e-wallet use on student consumptive behavior. Journal of Modern Economics and Finance, 4(2), 89–102.
Rahman, M., Fauzi, A., & Hadi, S. (2022). The influence of digital financial applications on people's consumptive behavior. Journal of Economics and Development, 6(1), 33–47.
Sari, D., Utami, N., & Kurniawan, F. (2023). The effect of digital payments on impulsive buying behavior in the millennial generation. Journal of Business and Management Research, 10(1), 55–68.
Wijaya, R., & Kusuma, A. (2024). The influence of the paylater feature on the consumptive lifestyle of the younger generation. Journal of Digital Finance and Banking, 3(1), 12–25.
Published
2026-04-29
How to Cite
Chusnul Khatima Nawir Risah, Guasmin, & Umar. (2026). The Impact of Chasless Society and Financial Technology on the Consumptive Lifestyle of Students of the University of Muhammadiyah Palu. International Journal of Health, Economics, and Social Sciences (IJHESS), 8(2), 1558~1565. https://doi.org/10.56338/ijhess.v8i2.10936
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Copyright (c) 2026 Chusnul Khatima Nawir Risah, Guasmin, Umar
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