Intan Ramadhani, Emelia Rahmadany Putri Gami, Julianto Hutasuhut and Melisa Zuriani Hasibuan 2025. The Influence of Emotional Value, Social Value, and Price Value on the Decision to Use NICE Bus Transportation. International Journal of Health, Economics, and Social Sciences (IJHESS). 7, 3 (Jul. 2025). DOI:https://doi.org/10.56338/ijhess.v7i3.8006.