Nanda Bimantara, Fitroh Adhilla, and Purwoko. “SWOT Analysis of Marketing Mix Implementation at Barbershop (Cool Cuts Everyday) Yogyakarta”. International Journal of Health, Economics, and Social Sciences (IJHESS), Vol. 7, no. 2, Mar. 2025, p. 620~625, doi:10.56338/ijhess.v7i2.4827.