Vol. 9 No. 6: Juni 2026

Article

• Keberlanjutan dalam Agribisnis: Analisis SWOT dan Matriks IE sebagai Pendukung Strategi Pemasaran Produk Berkelanjutan PT Pupuk Indonesia (Persero) Sustainability in Agribusiness: SWOT Analysis and the IE Matrix as Tools to Support PT Pupuk Indonesia (Persero)’s Sustainable Product Marketing Strategy

  Nabila Salsa Biila, Siska Hadi Pratiwi, Apriliani Vikia Putri, Harti Budi Yanti

  3594-3603

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• Pengaruh Influencer Marketing dan Brand Trust Terhadap Purchase Intention Produk Skincare Skintific Pada Generasi Z (Studi Pada Mahasiswa S1 Fisip Universitas Sumatera Utara) The Influence of Influencer Marketing and Brand Trust on Purchase Intention for Skintific Skincare Products Among Generation Z (A Study of Undergraduate Students in the Faculty of Social and Political Sciences at the University of North Sumatra)

  Ikhsan Ramdhani, Irene Agatha Sinaga, Nindia Rizkyna Mardatila, Qiara Febriani, Silvia Khairina Siregar, Onan Marakali Siregar, Ummi Salamah Sitorus

  3604-3612

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