Analisis Pendapatan Usaha Tanaman Hias Trubus Jaya Floris Di Kelurahan Talise Kecamatan Mantikulore Kota Palu

Abstract

Ornamental plants are horticultural plants that comprise a variety of species sold and cultivated for their aesthetic value, making them highly sought after by the public. Furthermore, ornamental plants also possess significant potential as a business venture to increase community income. This research aims to analyse the income from the ornamental plant business located in Talise Village, Mantikulore District, Palu City. This study used a quantitative descriptive method with a case study approach focusing on several ornamental plant businesses that have been operating for 12 years. Data was collected purposively through observation and direct interviews, supported by secondary data from various sources. The results indicate that the total cost incurred by the ornamental plant business in Palu City in 2024 was Rp115,190,000 per year, consisting of fixed costs of Rp99,000,000 and variable costs of Rp6,325,000. Meanwhile, total revenue from the sale of five main ornamental plants (roses, jasmine, orchids, tulips, and chrysanthemums) reached Rp259,956,000 per year. Consequently, the net income obtained from this business was Rp144,766,000 per year. The conclusion of this research demonstrates that the ornamental plant business in an urban area, specifically in Talise Village, has strong prospects and can make a significant economic contribution. Efficient cost management and selecting plant types with high sales value are key to this business's success.